Who We Are

What We Do

We are experts using market intelligence to develop strategy and creative to engineer and implement integrated, inbound, multi-platform campaigns to achieve Accountable Marketing? performance.

How We Help Our Clients Reach Their Marketing Goals

We help our clients get found and be found interesting using all forms of Inbound Accountable Marketing? SEO (Search Engine Optimization), PPC (PayPerClick), content marketing, blog posts, and social media to lower their marketing costs.

The Partners

Peter Henderson

Peter N. Henderson

President, Creative Director

Peter has 30+ years experience with an extensive background in strategically driven creative development, marketing and communications.  Providing functional creative leadership, Peter is well versed in integrated communication programs, corporate brand management and market research.  Peter’s expertise is in the areas of corporate, employee, marketing, stakeholder and client communications.

Peter is an internationally recognized, award-winning writer, producer, and director with a strong background in business-to-business and business to consumer communications. Peter has proven brand management skills and strategic communications abilities tested in many scenarios including the re-branding of several global and national brands.

Peter has a reputation for macro thinking even when executing micro plans, strategic acumen, business savvy, influencing ability, facilitation skills, and having the ability to orchestrate successful, multi-faceted marketing campaigns.

Peter is passionate about inspiring and bringing forth extraordinary outcomes from those involved in projects.  An innovative leader and relationship builder Peter knows how to affect change internally and externally to enhance the reputation of an organization and its brand(s).

Bill Robb

Bill Robb


With more than three decades of experience in account management, strategic planning, agency management and ownership Bill is a recognized specialist in building brands and developing new business.

Under Bill’s guidance, Henderson Robb’s clients have benefited from his passion for marketing, strategy, sales and technology.

Over his career, Bill has been responsible for leading integrated marketing and communications strategy and planning for some of the worlds leading brands.  Bill has spearheaded our results-driven initiatives for clients in financial services, high tech, consumer packaged goods, and business to business products and services.

Bill is a native of Toronto.  He received an Honours BA Business, Economics and Business from the University of Western Ontario, London.

Our Inbound Partners

Reactor Art + Design

Reactor is our go-to multi-disciplined art and design studio partner. Reactor works closely with us to create everything from brand identities, ad campaigns, and web sites.

  • Bill Grigsby, Art + Design Services
  • Steve Dunk, Creative Director
  • Emily McCourt, Designer
  • Jenn Dunk, Web Developer

WSI Comandix Marketing Inc.

WSI Comandix has an extensive history of helping our clients establish strong competitive profiles and presences in marketing their products and services online.  We work with WSI Comandix to become an indispensable marketing partner for all our clients.


The world of sales and marketing has changed dramatically, and continues to change, due to continual advancements and improvements in technology.  Working with our partners at WSI we apply their knowledge and expertise in this regard to help our clients obtain and maintain a competitive advantage in their respective markets.


WSI Comandix has been supporting our clients throughout Toronto and GTA since the year 2010.  During that time, we have completed many web development and digital marketing projects, and WSI Comandix is currently recognized as a Top 25 licensed office within a WSI global network that spans more than 80 countries.

  • Andrew Mok, SEO Manager
  • Peter Jasniewski, Senior Marketing Strategist